Value Based Selling

This 3 times one-day sales course will help you strengthen your ability to communicate value, and to close a value-based sale. It elaborates on all major steps in the sales cycle - prospecting, positioning, negotiation and closing.

During the course you will learn to use Value-Based sales techniques that will strengthen the sales process - and you will become familiar with approaches for validating opportunities. A combination of classroom training and exercises will help you remember what type of questions to ask your customers to make certain that you understand their real wants and needs. This will enable you to better match your customers’ value expectations – and thereby increase your win ratio – even the size of your deals.

Who should attend?

Everybody wanting to considerably improve their sales results - and better understand how value based selling can be a major enabler for that. Are you a director, a sales professional, a sales or marketing managers, product managers, project managers or senior consultants this course will give you insight and tools that will strengthen your sales competencies.

Main learning points will be to:

The Value Based Sales training and coaching program is unique with its blend of lectures and coaching conducted as 3 one-day modules, with 2-6 weeks in between - giving time for individual coaching to help you to turn new knowledge into competencies. This offers you an exceptional development opportunity - helping you to refine and strengthen your soft skills.

Feedback from our participants is very clear in pointing out the values both in terms of professional and personal development. Some of the comments you can read here »