This 3 days course provides insight into the most recent market trends and strategic drivers as well as different C-level executives’ business challenges, issues, strategies and critical success factors - as well as advice on how to approach CEOs, CFOs, CMOs, etc. The objective is to provide you with knowledge and tools needed to engage better with CxOs and Line of Business (LOB) leaders and to improve your ability to develop convincing value propositions targeting top executives. By understanding the key business drivers in today’s environment as well as the pressure on CxOs to generate ever more value, you will be given the insight to better manage discussions with C-level executives and LOB leaders in companies of different size. By the end of this course you will know how to identify CxO’s strategic priorities, critical success factors, needs, and wants – and thereby essential value potential. You will also get a better understanding for how to build lasting relationships with CxOs.

 

 

Who should attend?

Everybody wanting to considerably improve their sales results – and better understand how value based selling can be a major enabler for that. Are you a director, a sales professional, a sales or marketing manager, a product manager, project manager or senior consultant this course will give you insight and tools that will strengthen your sales competencies.

 

Main learning points will be to: