How well you are able to identify and understand your customers’ psychological needs and wants will determine your success in sales. We like to believe that our customers’ actions and decisions are rational and goal-oriented. And they are – partly. But customers are also driven by psychological needs and wants of which we are largely unaware. All human behaviour is a blend of the rational and the irrational – the conscious and the unconscious. The question is how much? During the course you will get deep insight into this, by understanding the psychological factors in the decision making process. That will strengthen your sales competencies. A combination of classroom training and exercises will provide the optimal learning environment.
The Sales Psychology coaching program is unique with its blend of topics - conducted as 3 one-day classes, with 3-5 weeks in between - giving time for individual performance coaching, helping you to turn new knowledge into competencies. This offers you an exceptional personal growth opportunity – where you can refine and strengthen your soft sales skills.
The main objectives are that you learn to: